Winner takes all ?

BRAND SCENARIO Tuesday August 30th, 2016 0 Comments

Summer does’t always sound lazy ! If you’re sipping a caipirinha around the pool, please have a friendly thought to all the hard workers at Facebook, Snapchat, Instagram, Youtube and co. who are fighting for brand new ideas (and benchmarking) ! These months, everything seems like they’re playing a hard and interesting poker tournament, the winner takes all! Everything’s on…

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Brands Olympics

INSPIRATION Tuesday August 9th, 2016 0 Comments

Following the news, I’m presenting you today my personal Top 5 of the best commercial videos launched for the Olympic Games : official partners, sponsors and co. delighted to spread their creativity as never ! While Sports still drive matchless values (comparing to other areas of the entertainment industry), Brazil makes us dreaming with its rich, exotic and positive culture !…

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TIPS & TOOLS Monday July 11th, 2016 0 Comments

ON SPEC. Definitions found during my peregrinations on the web : – On speculation, in the hope of success. – Without being sure that you will get what you want. – With no assurance of profit. – Using one’s best guess – with the hope of selling it. This is not really complicated to understand : it’s risky. Who can…

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INSPIRATION Thursday June 30th, 2016 0 Comments

Shocking but brilliant campaign from the agency Buzzman, this is my favorite vid of the month ! The independant agency behind the bold campaigns of Burger King, Meetic or Ikea make us conscious of animals abandonment during summer holidays. This work was done for the foundation 30 millions d’amis, you can judge for yourself : Outstandingly written, the short video…

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VidCon 2016

INSPIRATION Monday June 20th, 2016 0 Comments

What a busy week for the little world of advertising, communication and entertainment ! Cannes launches its annual Lions Festival (for the next 10 years as well) to award the best innovative and creative ads campaigns of the moment BUT it’s no doubt that the VidCon festival will make more noise this year. Explanations. VidCon is the bigger festival to…

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